“Consumer apps like Facebook and Twitter have raised the bar for enterprise apps, and they need to meet that bar.”

— Kevin Henrikson, Partner Director for Engineering, Microsoft

High-quality experiences separate companies at the top of their game from those that struggle to attract loyal customers

Companies deemed leaders in Forrester Research’s annual Customer Experience Index strongly outperform the stock market, according to Watermark Consulting. Conversely, companies deemed customer experience “laggards” trail far behind average stock market performance. The conclusion of Forrester's index is unmistakable: great customer experiences drive business success.

We interviewed experts at Lyft, CBS Interactive, and Microsoft to understand how QA supports the customer experience. They share their insights on:

• What excites customers and keeps them happy
• Maintaining an aggressive release cycle
• Measuring the impact of QA on the customer experience

Don't miss your opportunity to dazzle and amaze customers -- download Perfecting the Customer Experience now!