With customers shifting to remote work, the user base for this top-5 B2B suite of collaboration tools doubled, and their margin for error became razor-thin.
The client created a tool (and a new communication channel) that allowed employees to comment, in real-time, on emails, instant messages, and posts.
During COVID-19, a Microsoft study reported a 72% increase in instant-messaging in an attempt to replace the in-person cues of the office.
With friends and families maintaining distance, digital interactivity became a necessity for entertainment apps. Yet the client - a top 5 entertainment app - lacked interactive features.
The client launched an interactive commenting and chat feature that allowed households to sync their viewing of TV shows and movies and exchange messages, in real-time, throughout.
32% of US adults have gathered online with friends during the pandemic.
Adding a new channel for chat and commenting creates a new layer of functional and UX challenges.
Interactive commenting testing ensures the best user experience and business outcomes:
