What the research shows:

Expertly done QA has become vital to the success of any app.

A survey by Econsultancy found that companies say the most important factor in launching successful apps is customer experience.

That’s echoed by the customer intelligence firm Walker, which found that 85% of buyers are willing to pay more for a better customer experience, and that customer experience will overtake price and product to become the key brand differentiator by 2020.

Backing that up is research by Gartner that found a full 50% of product investment projects will focus on improving the customer experience. Mercedes-Benz USA President and CEO Steve Cannon put it best to Loyalty360 when he said, “Customer experience is the new marketing.”