Quality With Wings: Red Bull's Approach

While customers increasingly expect immersive and personalized digital experiences, balancing innovation and world-class brand experiences can be challenging. As one of the most loved brands globally, Red Bull has adopted a forward-thinking QA strategy that integrates automation for speed and scalability alongside manual testing for human insight and attention to detail.

Watch this on-demand session featuring Testlio’s CEO, Steve Semelsberger, and Red Bull’s Head of QA, Ken George, for an exclusive behind-the-scenes look at Red Bull’s QA evolution.

Discover how Red Bull strikes the perfect balance between efficiency and meticulous attention to detail, ensuring that every digital touchpoint delivers on its world-class brand promise—from mobile apps and streaming platforms to immersive online events.

Key takeaways include:

The evolution of QA at Red Bull
How Ken’s team combines automation and manual testing
Why manual testing remains essential
Key strategies Red Bull uses to maintain its brand reputation across streaming platforms and apps.
And more!

Meet our guest:

Ken George

Head of QA, Red Bull

Ken George is a seasoned quality engineering leader with over 15 years of experience leading quality assurance (QA) teams at top media and tech companies, including Facebook, Hulu, and LeapFrog. As Principal Quality Engineering Manager at Red Bull Media House, he leads QA for digital products, including Red Bull TV, Servus TV, Wings for Life World Run, and Batalla. Ken’s expertise spans automation, performance testing, and multi-platform quality standards across VR, streaming, and educational tech.

Meet your host:

Steve Semelsberger

CEO, Testlio

Steve Semelsberger is the CEO of Testlio, the originator of fused software testing. His 25-year career spans leadership, board, consulting, and investing work with high-growth technology and services companies. He’s the Founder of Alder Growth Partners, was a President at SYPartners, helped grow two startups to acquisitions (Pluck and iChat), and served as an executive on two IPOs (DMD & MOTV). He holds an MBA from Duke University along with a BS from Binghamton University.

Quality With Wings:
Red Bull's Approach