Problem:
With coronavirus preventing 7+ million dates, a major dating platform needed new ways to create "love" connections.
Feature:
The dating app unrolled a new video chat function that allowed users to meet via video after matching in the app.
Opportunities:
Second only to in-person dialogue, a study from psychologists at UCLA found that video chat-- more so than text and audio-- stimulated the highest sense of connectivity.
Challenges:
Varied elements, design, content, and interactions across platforms and multiple devices impact video chat. High-performing video chat features must be tested for usability, data transfer, and performance to ensure:
- Ease of use and UX continuity
- Calls being sent and received as expected
- Backend analytics to track who, when, and duration of video calls