Problem:
A leading FinServices app needed to engage current small business users and gain new users despite having its annual, in-person event canceled.
Feature:
The FinServices app developed a livestream event and virtual campus for thousands of small business owners. The online event provided guest speakers, networking events, and workshops via 35 livestream sessions.
Opportunities:
20% of US adults – 65 million people – livestreamed a concert or event during COVID-19.
Challenges:
With real-time demands, multiple live and pre-recorded elements, hundreds of users in varying locations and devices, and your brand attached to event performance, testing your virtual event is a risk-management necessity.
- Are the livestreams lagging or crashing during the event?
- Can the client track data on which customers are using different event facets and in what way?
- Is picture quality up to standard on every type of device?
- Can you mute, un-mute, and screen-share effectively?
